Brands stay on-message and present their messages with precision and clarity in an ever-widening range of communication channels. That’s a provocative blanket statement, but it’s generally true.
It’s unavoidable for most creatives: they will inevitably end up in leadership positions. Data analysis from PayScale suggests that when creatives such as designers or copywriters advance in their careers, they usually take on a managerial role or pick a specialization.
As the old saying goes, “we become what we repeatedly do.” This means we must repeatedly do things that are constructive, useful, and lead us towards our goals. But, as any creature of habit knows, it’s not that easy to start new habits and break bad ones.
“When art and commerce meet, generally there’s chaos, noise, and weirdness. A CCO knows how to blend art and commerce with as little collateral damage as possible.”
Creative blocks can last for days, weeks, months… even years. How can you be proactive and keep yourself out of the quicksand?
Creativity remains a mysterious process, but researchers are starting to uncover tricks to give yourself a jump-start.
What do creatives need from AEs in order to create the stellar work everyone wants?
How to improve collaboration? Steve Hall hears advice from the agency trenches.
“Blame Game” author Ben Dattner offers tips on making your heated office rivalry more Lennon-McCartney and less Hamilton-Burr.
Too much reliance on data can harm creativity, but big data offers some real benefits to marketers who can find the middle ground.