In the beginning of your career, you have to start somewhere—which means you have to get your hands a little dirty with a little thing called experience. While you’re obtaining that experience, making a faux pas or two is par for the course. While no one is perfect, there are a few things newbie marketers […]
The robots are here, and they’re making buying decisions for your customers. People let Google Shopping tell them where to buy. They let Alexa and Pandora pick their music for them. They let algorithms rebalance their mutual funds and ETFs. Marketers have been so focused on the potential of artificial intelligence (AI) as a sell-side […]
