The most important lesson of the age of social media engagement is that you go where your audience goes. If your audience is young, that means Snapchat.
Want to give your creative marketing mind a workout? Embrace constraints. Meaningful ones, not just micro-budgets or Twitter character limits.
Pitches are a necessary part of the business cycle, but they’re becoming a grind. With so many special projects, boutiques, and emerging channels, agencies and brands alike can become locked in a perpetual cycle of proposals and evaluations.
What are the newest challenges facing project management professionals? How are efficiency-minded PMs using technology? At Collabosphere, we convened a panel of inspiring, battle-tested PM pros to discuss an array of hot topics.
As part of an ongoing series, we’re reaching out to agencies, marketers and marketing consulting firms to get their insights on collaboration.
“Madison Avenue has to reinvent itself,” says Agency Mania author Bruno Gralpois.
To make their lives easier, creative agencies should frontload their customer service efforts. By handholding clients through the onboarding process, agencies familiarize their customers with how they operate, what to expect, best practices for communication, and more.
Designers are now coveted as founders and business leaders… but champions of the traditional, unfettered design agency are starting to worry.
Most CEOs or managing directors intent on increasing revenue think “MORE.” More clients. More projects. Unfortunately, more is not always better.
Managers accustomed to a 9-to-5 office environment often have a tough time adjusting their behavior to effectively utilize telecommuters.