CMO Archives -

Marketing roles least likely to succeed, 2017 edition

Nov 16, 2016

We love talking about the hottest and most exciting opportunities in marketing. But for some occupations, the window is closing.

Your next CEO? The case for your CMO

Jan 19, 2016

amckibbin

brand marketing, CMO, leadership

Marketing

For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development.

The future of IT-marketing collaboration

Jan 05, 2016

amckibbin

CIO, CMO, IT, marketing

IT, Marketing

For years, the division between marketing and IT departments has been held up as an example of the old way of doing business: rigid silos, all housing information to be doled out on a strict need-to-know basis.

The CMO’s guide to attribution

Dec 28, 2015

jasoncompton

brand marketing, CMO

Marketing

Attribution is the delicate blend of art and science that credits a marketing conversion to the various inputs and stimuli that prompted a target to take action. However, the basket of castoff crafter’s yarn in your average thrift store has fewer tangles than today’s typical customer journey.

How marketers can better find and define their customers

Nov 12, 2015

jasoncompton

CMO, marketing

Marketing

“Who is the customer?” It was once a revolutionary question. Marketing leaders could chart a successful course for years based on a compelling and pithy answer. But in fast-shifting marketplaces, a stale answer to this question means budgets can be wasted chasing people who are no longer interested in the brand, are already loyal customers, […]

A CMO’s guide to transitioning to a startup

Nov 06, 2015

dannywong

CMO, leadership

Marketing

For accomplished professionals, the allure of working at a startup is powerful. This is especially true for individuals who have spent decades building their careers at large corporations.

Building tomorrow’s CMO

Aug 14, 2015

jasoncompton

brand marketing, CMO, marketing

Marketing

Tomorrow’s CMOs can’t predict which channels and media will be most relevant, but they do need to be ready to keep what works and jettison the rest.

The chief digital officer: agent of change

May 12, 2015

jasoncompton

business trends, CMO, leadership

Trends

Chief digital officers (CDOs) have sprung onto the scene to bring order, perspective, and focused leadership to the explosion of digital channels and strategies.

The evolution of the chief creative officer

Oct 13, 2014

jasoncompton

CMO, creative teams, leadership, marketing

Marketing

“When art and commerce meet, generally there’s chaos, noise, and weirdness. A CCO knows how to blend art and commerce with as little collateral damage as possible.”

Posts tagged ‘CMO‘

Marketing roles least likely to succeed, 2017 edition

Your next CEO? The case for your CMO

The future of IT-marketing collaboration

The CMO’s guide to attribution

How marketers can better find and define their customers

A CMO’s guide to transitioning to a startup

Building tomorrow’s CMO

The chief digital officer: agent of change

The evolution of the chief creative officer

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