Working long hours—sometimes during the weekends—seems to be the norm for many advertising and marketing agencies. [tweet_dis]Only 11 percent of marketers do not exceed their contracted work hours[/tweet_dis], according to a survey from Marketing Week.
Bringing Lean and Agile practices into project management helps PMs break up monolithic tasks and take a more active role in delivering success, not just reporting milestones and budgets.
If agencies want to keep their best employees, they need to fix the major reason why people leave—the lack of a clear path to career advancement. High employee turnover rates are plaguing the ad industry. Many employees are not just leaving a specific agency, but leaving advertising altogether.
As a marketing leader, you are responsible for guiding your direct reports, but also keeping your clients cool, calm, and collected; they are putting their trust in you and your team to deliver the goods.
The most important lesson of the age of social media engagement is that you go where your audience goes. If your audience is young, that means Snapchat.