Gartner recently outlined their six best practices for embracing extreme collaboration. Let’s boil it down to the main points.
To create a healthy agency-client relationship, you have to truly understand not only what your client needs but why they need it.
What can an ad agency do to foster a deeper relationship with its clients and, perhaps, end the fickle cycle of continuous churn? One such agency thinks it has the answer.
Some worry that social business is simply a way for employees to share pictures of cute cats and gossip about their weekend plans. Are these fears well placed?
At Collabosphere 2012, we gathered five experts from different agencies to talk about agency-client trends and survival strategies.