Attribution is the delicate blend of art and science that credits a marketing conversion to the various inputs and stimuli that prompted a target to take action. However, the basket of castoff crafter’s yarn in your average thrift store has fewer tangles than today’s typical customer journey.
Relations between marketing and sales are sometimes strained. Brand partnerships sometimes deteriorate after a heated argument. Vendor arrangements can fall apart, too, at the slightest offense. And despite good intentions, some messages can be misinterpreted as insult.
Want to win back that juicy piece of business that just walked out the door? Get ready for some serious mind games, because a win-back is as much about psychology as it is cost and benefits.
To make their lives easier, creative agencies should frontload their customer service efforts. By handholding clients through the onboarding process, agencies familiarize their customers with how they operate, what to expect, best practices for communication, and more.
The end of the year is time for reflection and gratuitous list-making. With that holiday tradition in mind, we cast a fond eye back at some of the momentous changes in iMeet Central Land in 2015, and take a second look at the topics that got readers talking.
Everyone’s got a hack that involves saving precious minutes during the daily grind. They say it’s good for your health. They say it’s better for your eyes. Mostly, they say it boosts your productivity. Probably every one of those things is true.
Our favorite part of Collabosphere every year is getting to spend quality time with our customers, and we feel particularly lucky when customers rock the stage. This year, Norwegian Cruise Line’s Leah McKenney gave a great presentation on the impact iMeet Central is making on the organization’s project management initiatives.
Amidst the rush to clear the work backlog (or refill the prospect pipeline) in time for 2016, take a moment to reflect on the year that was with a deep, cleansing breath. Ahhh. Very nice.
The best is yet to come? The digital revolution is still in its infancy. A year ago, Greg Satell wrote an opinion piece in Forbes, stating, “If you take a closer look, you’ll find that almost all of the gains have come from sectors that use IT extensively.
Professionals everywhere struggle with efficient time management. Prone to procrastination, they wait until the last hour to get things done. I, similarly, find myself working late hours not because I’m overburdened with work but because I fail to keep my priorities in check.
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