Data informs marketing activity like never before, and that’s a good thing.
Just a generation ago, most of the really serious data-driven marketing work was still in the hands of elite brands and companies with a dedicated direct sales model.
The best is yet to come? The digital revolution is still in its infancy. A year ago, Greg Satell wrote an opinion piece in Forbes, stating, “If you take a closer look, you’ll find that almost all of the gains have come from sectors that use IT extensively.
Data-driven content tends to outperform traditional marketing. Here are five noteworthy examples to inspire your next campaign.
Rapid7 CIO Jay Leader and CMO Carol Meyers discuss the ways their roles are shifting and aligning.
I consulted a pair of forward-thinking marketers to hear more about what CMOs and their teams need to be thinking about right now, from big data to team silos.
Viktor Mayer-Schönberger and Kenneth Cukier’s new book discusses three main dangers of big data misuse.
Too much reliance on data can harm creativity, but big data offers some real benefits to marketers who can find the middle ground.
Big Data presents a real, customer-impacting opportunity, and it’s not the sort of thing that should be stashed at one desk or within one department.
Big Data can be harmful or beneficial to marketers and agency creatives crafting campaigns. How can you best leverage data without sacrificing creativity?