Employees unintentionally find nearly one-third of their work day hijacked due to inefficient internal communications.
Employees unintentionally find nearly one-third of their work day hijacked due to inefficient internal communications.
Even if your company will never run a $4.5 million spot, Super Bowl Sunday is still full of lessons for brand marketers that can be applied throughout the year.
Companies partnered with new agency partners to stage brand makeovers in front of millions (and millions and millions). How did they do on Super Bowl Sunday?
A sign of successful branding? Your brand voice is consistent across all departments – and isn’t wholly designed and “owned” by marketing.
When it’s time to deliver the news, there’s no room for business-as-usual bottlenecks or inefficiencies in review-and-approval.
Steve Hall considers the processes behind breakout campaigns like Oreo’s Dunk in the Dark.
