The bottom line in business: the bottom line isn’t the only metric that matters. With more businesses than ever vying for the same markets, many enlightened C-suites are identifying multifaceted strategies that throw out the old playbook that shunned any initiative that didn’t immediately and obviously impact the bottom line.
Given how much people complain about email overload and how many people proclaim “Inbox Zero” relief each Friday on social media, it’s easy to end up thinking that email is the worst part of a typical office job.
When talking about networks that have been hacked or breached, the default assumption is that it was someone on the outside, a nefarious individual trying to steal sensitive corporate data.
We’ve already introduced you to the 9 types of collabohaters, a productivity-draining and collaboration-thwarting collection of coworkers.
Just because you’ve secured a management role or passed your project management training, it doesn’t mean that your knowledge is complete.
Just a generation ago, most of the really serious data-driven marketing work was still in the hands of elite brands and companies with a dedicated direct sales model.