Clients sometimes sabotage their own success. When they reject thoughtfully crafted deliverables or hesitate to pursue bigger projects, they impact an agency’s billings and may unintentionally hinder their own progress, victims of their own indecision.
“Madison Avenue has to reinvent itself,” says Agency Mania author Bruno Gralpois.
Want to win back that juicy piece of business that just walked out the door? Get ready for some serious mind games, because a win-back is as much about psychology as it is cost and benefits.
To make their lives easier, creative agencies should frontload their customer service efforts. By handholding clients through the onboarding process, agencies familiarize their customers with how they operate, what to expect, best practices for communication, and more.
Amidst the rush to clear the work backlog (or refill the prospect pipeline) in time for 2016, take a moment to reflect on the year that was with a deep, cleansing breath. Ahhh. Very nice.
As your company grows, customers will demand more and more from your products and services. While most entrepreneurs generally will do nearly anything to please and retain customers, and while smart businesses are always keeping ears to the ground for new customer insights, wise managers know that they will have to make tough choices about […]
Most CEOs or managing directors intent on increasing revenue think “MORE.” More clients. More projects. Unfortunately, more is not always better.
Conventional wisdom may tell you to keep any paying client. On the other hand…
These tips will help you deliver happiness, drive client success and boost overall morale.
Account managers talk about pivotal mistakes in their careers – and how they bounced back from them to become stronger collaborators.