Is social media now just another battleground between sales and marketing? It shouldn’t be. Together, sales and marketing can focus serious strengths on social prospects.
Smart companies have security plans and protocols in place. Smarter companies regularly survey their security measures to ensure 1) systems are working properly and 2) no unforeseen vulnerabilities are surfacing.
Despite having the word “service” baked right into their category name, SaaS companies sometimes come up short in serving the customer rather than chasing the next sale.
One of the highlights of our busy 2015 was increasing our number of customer events. Collabosphere remains the crown jewel on the calendar (Sept. 26-27), but we’re also continuing to take our show on the road this year
I used to be a go-to source for questions like “What’s that song that goes ______?” The cruel, all-knowing internet replaced me. Today, the answers to just about all of life’s minor, non-existential questions are waiting right on our desks, in our pockets, and in our iMeet Central workspaces.
“Madison Avenue has to reinvent itself,” says Agency Mania author Bruno Gralpois.
For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development.
“When we continually talk about work-life balance, we set ourselves up to be disappointed,” says University of Texas associate professor Dawna Ballard.
2015 is receding in our rearview, and as we get wrapped up in the toils and triumphs of a new year, it can be hard to stop and reflect on where we are. How about reflecting on where we were supposed to be?
Michael Sampson wrote the book on user adoption; a few years ago, we brought him into our offices to help us think about new ways to help customers drive adoption and engagement. He knows his stuff.