The most important lesson of the age of social media engagement is that you go where your audience goes. If your audience is young, that means Snapchat.
Social media has its tendrils in every market and buyer journey, from the most ephemeral consumer goods to complex sales of business services. It’s so entrenched that the Content Marketing Institute considers “social media whiz” one of the five distinct CMO candidates of the future.
Social commerce accounted for $3.3 billion in transactions last year, but the best is yet to come. Here are six tips for staying ahead of the curve.
Looking to leverage a social media star for your brand marketing? Ask yourself these questions first.
When it’s time to deliver the news, there’s no room for business-as-usual bottlenecks or inefficiencies in review-and-approval.
56% of social media users have caught a productivity-thwarting case of FOMO: fear of missing out.
Too much blabbing can break the bond with your customers, but Gary Vaynerchuk predicts the future will bring more sharing and transparency. Much more.
Psychology professor Barbara L. Frederickson’s research suggests that your pocketful of irresistible screens may be rewiring your brain. Time to panic?
CIO and CMO roles are converging. What does that mean for the old guard in marketing? We talked to Lattice Engines CMO Brian Kardon to find out.
Lean on an agency’s expertise for your social media program? Or keep your social business under your own roof? Adrants’ Steve Hall considers the two sides.