A new article blames the impersonal nature of email and texting for agency-client communication breakdowns.
Over time I have discovered 3 main areas of concentration to take an outdated and ineffective marketing department to the next level.
“What made Lincoln great?” is a question that takes a book to answer. One of the underlying themes is that Lincoln believed – passionately – in collaboration.
A lot of the buzz around enterprise collaboration centers on the transformational impact it makes across your company. Today, though, let’s talk about you.
Does the future belong to the jack-of-all-trades? Or will specialists continue to find spots to shine?
If you believe Gartner’s January 2012 report and IBM’s annual CIO surveys, it would seem that CIO and CMO roles are on a collision course. Is it true?
Lean on an agency’s expertise for your social media program? Or keep your social business under your own roof? Adrants’ Steve Hall considers the two sides.