Dr. Tomas Chamorro-Premuzic’s recent HBR post on managing creatives provoked a major backlash. Was it really that bad?
Dr. Tomas Chamorro-Premuzic’s recent HBR post on managing creatives provoked a major backlash. Was it really that bad?
Keeping with our theme of Smarter Collaboration, here are nine points to consider before you schedule your next session.
In the world of ad agencies, T-shaped talent has been hailed as a miracle cure. Is it all it’s cracked up to be? And how you can attract these candidates – and then keep them around?
Over the years, the integration versus unbundling debate has raged on within the advertising industry. One side would argue it’s best to have all necessary expertise under one roof. Others would argue it’s best to create or partner with entities that offer specialized focus. The integration camp would claim their approach provides for better collaboration. The […]
