Over the years, the integration versus unbundling debate has raged on within the advertising industry. One side would argue it’s best to have all necessary expertise under one roof. Others would argue it’s best to create or partner with entities that offer specialized focus. The integration camp would claim their approach provides for better collaboration. The […]
Email isn’t going away any time soon – rumors of its demise are greatly exaggerated – but there are new ways to make it a more efficient part of your life, particularly for those of us who rely on email in the workplace. Of course, the first step to recovery is to admit you have a problem…
Nothing loses an agency client faster than inefficient process and the frustration it causes a client. Not even Cannes-winning work can keep a client if the agency can’t manage the relationship properly. Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently.
