Earlier this month, Celine Roque looked at 15 books that will inspire innovation. Now, for bookworms still filling out their 2017 reading challenges, or for anyone in search of a book that will actually impact their day-to-day, here are some of our favorite, mostly-new books on the topics of productivity and collaboration.
You may not hear this every day from a tech-centric B2B blog, but… it’s an interesting time to be in the drug business.
For many of us, the eight hour workday and five day work week are facts of life. But are they actually the best way to work, or just an outdated custom?
Keeping up with the latest marketing and tech trends is a challenge for businesses of all sizes. Project managers, C-suite executives, IT pros and creatives all require regular access to ideas that will drive innovation.
If you believe in mass advertising indicators, the big push to put virtual reality goggles under the Christmas tree is a sign that VR has arrived. Or you can follow the money.
Working long hours—sometimes during the weekends—seems to be the norm for many advertising and marketing agencies. [tweet_dis]Only 11 percent of marketers do not exceed their contracted work hours[/tweet_dis], according to a survey from Marketing Week.
If agencies want to keep their best employees, they need to fix the major reason why people leave—the lack of a clear path to career advancement. High employee turnover rates are plaguing the ad industry. Many employees are not just leaving a specific agency, but leaving advertising altogether.
The most important lesson of the age of social media engagement is that you go where your audience goes. If your audience is young, that means Snapchat.
In the 21st century, cause marketing and corporate social responsibility messaging became a rich source of competitive advantage. Established brands could either rehabilitate their damaged reputations or defend their territory by making a cause-worthy change in business practices.
The bottom line in business: the bottom line isn’t the only metric that matters. With more businesses than ever vying for the same markets, many enlightened C-suites are identifying multifaceted strategies that throw out the old playbook that shunned any initiative that didn’t immediately and obviously impact the bottom line.