Keeping up with the latest marketing and tech trends is a challenge for businesses of all sizes. Project managers, C-suite executives, IT pros and creatives all require regular access to ideas that will drive innovation.
If you believe in mass advertising indicators, the big push to put virtual reality goggles under the Christmas tree is a sign that VR has arrived. Or you can follow the money.
Working long hours—sometimes during the weekends—seems to be the norm for many advertising and marketing agencies. , according to a survey from Marketing Week.
If agencies want to keep their best employees, they need to fix the major reason why people leave—the lack of a clear path to career advancement. High employee turnover rates are plaguing the ad industry. Many employees are not just leaving a specific agency, but leaving advertising altogether.
The most important lesson of the age of social media engagement is that you go where your audience goes. If your audience is young, that means Snapchat.
In the 21st century, cause marketing and corporate social responsibility messaging became a rich source of competitive advantage. Established brands could either rehabilitate their damaged reputations or defend their territory by making a cause-worthy change in business practices.
The bottom line in business: the bottom line isn’t the only metric that matters. With more businesses than ever vying for the same markets, many enlightened C-suites are identifying multifaceted strategies that throw out the old playbook that shunned any initiative that didn’t immediately and obviously impact the bottom line.
A smarter, more secure enterprise Machine learning is making its move into virtually every realm that uses computer technology, and it’s easy to see why.
Last year, the Global Business Travel Association (GBTA) estimated that employers spent $1.25 trillion on business travel. Though the allure of a jet-setting lifestyle may appeal to some, the reality can be quite awful.
What do people really talk about when they talk about diversity? Diversity can mean many different things but, for organizations, it usually means being populated by people with differences and acknowledging, accepting, and valuing those differences.