If you believe in mass advertising indicators, the big push to put virtual reality goggles under the Christmas tree is a sign that VR has arrived. Or you can follow the money.
We love talking about the hottest and most exciting opportunities in marketing. But for some occupations, the window is closing.
Data informs marketing activity like never before, and that’s a good thing.
Today’s brand flop can be tomorrow’s nostalgic ribbing, if you play your cards right. Pepsi had a good laugh about reintroducing Crystal Pepsi, after all.
The most important lesson of the age of social media engagement is that you go where your audience goes. If your audience is young, that means Snapchat.
Brands stay on-message and present their messages with precision and clarity in an ever-widening range of communication channels. That’s a provocative blanket statement, but it’s generally true.
In the 21st century, cause marketing and corporate social responsibility messaging became a rich source of competitive advantage. Established brands could either rehabilitate their damaged reputations or defend their territory by making a cause-worthy change in business practices.
Some marketers are rock stars on their own. Others? Well… they get by with a little help with their friends (much to their coworkers’ chagrin).
I scaled down my conference attendance this year, but one that I didn’t want to miss was the Contently summit in San Francisco in May
Want to give your creative marketing mind a workout? Embrace constraints. Meaningful ones, not just micro-budgets or Twitter character limits.