In the beginning of your career, you have to start somewhere—which means you have to get your hands a little dirty with a little thing called experience. While you’re obtaining that experience, making a faux pas or two is par for the course. While no one is perfect, there are a few things newbie marketers […]
The robots are here, and they’re making buying decisions for your customers. People let Google Shopping tell them where to buy. They let Alexa and Pandora pick their music for them. They let algorithms rebalance their mutual funds and ETFs. Marketers have been so focused on the potential of artificial intelligence (AI) as a sell-side […]
Communication is a skill marketers must master to thrive in the game. After all, learning about client’s needs, receiving feedback and delivering a viable project are all of these things take skilled communication. While most of us focus on how we communicate with clients, it’s equally important, if not more, to hone the communication skills […]
If you believe in mass advertising indicators, the big push to put virtual reality goggles under the Christmas tree is a sign that VR has arrived. Or you can follow the money.
We love talking about the hottest and most exciting opportunities in marketing. But for some occupations, the window is closing.
Data informs marketing activity like never before, and that’s a good thing.
Today’s brand flop can be tomorrow’s nostalgic ribbing, if you play your cards right. Pepsi had a good laugh about reintroducing Crystal Pepsi, after all.
The most important lesson of the age of social media engagement is that you go where your audience goes. If your audience is young, that means Snapchat.
Brands stay on-message and present their messages with precision and clarity in an ever-widening range of communication channels. That’s a provocative blanket statement, but it’s generally true.
In the 21st century, cause marketing and corporate social responsibility messaging became a rich source of competitive advantage. Established brands could either rehabilitate their damaged reputations or defend their territory by making a cause-worthy change in business practices.