Marketing leaders from GE, Twitter and LinkedIn dig into the importance of the customer journey.
A sign of successful branding? Your brand voice is consistent across all departments – and isn’t wholly designed and “owned” by marketing.
Minutiae distracts marketers from the big picture and keeps them from reaching their collaborative potential. Here are five common missteps to watch.
Perhaps no one is better poised to reap the rewards of collaborative culture than CMOs and their marketing departments.
Rapid7 CIO Jay Leader and CMO Carol Meyers discuss the ways their roles are shifting and aligning.
I consulted a pair of forward-thinking marketers to hear more about what CMOs and their teams need to be thinking about right now, from big data to team silos.
Big Data presents a real, customer-impacting opportunity, and it’s not the sort of thing that should be stashed at one desk or within one department.
CIO and CMO roles are converging. What does that mean for the old guard in marketing? We talked to Lattice Engines CMO Brian Kardon to find out.
If you believe Gartner’s January 2012 report and IBM’s annual CIO surveys, it would seem that CIO and CMO roles are on a collision course. Is it true?