A few subtle changes will boost your likelihood of renewals and referrals.
Agency experts talk about the importance of positive collaboration in the face of change.
Deutsch LA’s John McGonigle talks about breaking silos between digital teams and traditional teams.
Single Grain’s senior director of content Suzanne Baran talks about breaking out of silos, improving workflow and boosting collaboration with clients.
Agencies are hard-pressed to create, organize and maintain a targeted new business process.
New business is both the lifeblood of an agency and its biggest nightmare.
Big Data can be harmful or beneficial to marketers and agency creatives crafting campaigns. How can you best leverage data without sacrificing creativity?
Through that process, I’ve come up with 3 keys to not ending up on Clients From Hell (so far I have been successful).
In my experience of sitting on both sides of the agency relationship, I believe the reason clients leave is rooted in communication.
To create a healthy agency-client relationship, you have to truly understand not only what your client needs but why they need it.