Some marketers are rock stars on their own. Others? Well… they get by with a little help with their friends (much to their coworkers’ chagrin).
I scaled down my conference attendance this year, but one that I didn’t want to miss was the Contently summit in San Francisco in May
Want to give your creative marketing mind a workout? Embrace constraints. Meaningful ones, not just micro-budgets or Twitter character limits.
Just a generation ago, most of the really serious data-driven marketing work was still in the hands of elite brands and companies with a dedicated direct sales model.
Artificial intelligence (AI) has a lot to offer over human beings as a brand representative. AI never gets tired. It never forgets. It doesn’t need incentives, bonuses, or stock options.
Brand management is a flourishing field. In the US alone, the broad category of advertising, promotions, and marketing managers is expected to grow 9% over the 10-year period through 2024
Potentially uncool opinion: I like business conferences. I don’t attend them that often—possibly in itself the key to my cheerfulness about them—but when I do, I usually find value, both personally and professionally.
As part of an ongoing series, we’re reaching out to agencies, marketers and marketing consulting firms to get their insights on collaboration.
Is social media now just another battleground between sales and marketing? It shouldn’t be. Together, sales and marketing can focus serious strengths on social prospects.
For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development.