For years, the division between marketing and IT departments has been held up as an example of the old way of doing business: rigid silos, all housing information to be doled out on a strict need-to-know basis.
Attribution is the delicate blend of art and science that credits a marketing conversion to the various inputs and stimuli that prompted a target to take action. However, the basket of castoff crafter’s yarn in your average thrift store has fewer tangles than today’s typical customer journey.
“Who is the customer?” It was once a revolutionary question. Marketing leaders could chart a successful course for years based on a compelling and pithy answer. But in fast-shifting marketplaces, a stale answer to this question means budgets can be wasted chasing people who are no longer interested in the brand, are already loyal customers, […]
For accomplished professionals, the allure of working at a startup is powerful. This is especially true for individuals who have spent decades building their careers at large corporations.
Social media has its tendrils in every market and buyer journey, from the most ephemeral consumer goods to complex sales of business services. It’s so entrenched that the Content Marketing Institute considers “social media whiz” one of the five distinct CMO candidates of the future.
Data-driven content tends to outperform traditional marketing. Here are five noteworthy examples to inspire your next campaign.
Tomorrow’s CMOs can’t predict which channels and media will be most relevant, but they do need to be ready to keep what works and jettison the rest.
Stuff happens. For marketers, that stuff often derails them from focusing on the most fun and most impactful parts of their jobs.
As a business grows, it is important that departments within the organization actively work together to help achieve mutual long-term goals. But…how?
The stars were out at Salesforce’s digital marketing conference. What did we learn?