How iMeet Central impacts your company culture

A commitment to collaboration involves more than the overhaul of a specific process here or there. For many businesses, buy-in for a collaboration tool represents something larger than a software purchase or a fixed workflow; it represents a foundational, philosophical shift in the way they work.

Perhaps a business has newly embraced “future of work”-y ideas like flexible schedules, remote work, flattened org charts and so on. Perhaps a business has been striving for decades to disrupt the status quo, but was left waiting for technology to catch up with its philosophy.

We’ve seen some powerful examples of the ways that iMeet Central can help companies make or reinforce these changes to company culture.


Less noise, more vision

Competition for employees’ attention spans is fierce. “Intranet” isn’t likely to make many lists of the biggest tech buzzwords for 2015, but a well-designed intranet can make a huge difference for a business looking to keep its big picture front and center.

Here’s Blue Corona president Ben Landers talking about his company’s iMeet Central-driven intranet:

“From my perspective as the leader of the company, the largest return from implementing iMeet Central, and what allowed us to increase our net income by 800 percent in 2013 and more than 100 percent in 2014 vs. 2013, is the custom workspace used to host Blue Corona’s intranet. In my experience, most people who fail to meet their goals do so because they lose sight of them. Blue Corona’s intranet powered by iMeet Central helps us ensure that what’s truly important—our mission, core values, short-term/long-term goals, etc.— is on the top of everyone’s minds daily.”

Read the full Blue Corona case study


Smashed silos, harnessed hives

Traditional org charts and territorial bridge trolls who want you out of their department’s business are, well, bad for business. Collaboration tools help companies leverage their biggest asset – which, as long as the company isn’t terrible at HR and recruiting, is its people.

Rob Boman, creative director at Javelin Marketing Group, said that iMeet Central offers “a huge wave in the democratization of creative teams,” saying it’s offered a path for creative teams to cast a wider net and solicit ideas and opinions from people who normally may not have been given a seat at the table, while at the same time giving creatives the control to avoid a too-many-cooks sort of situation.

Read the full Javelin case study

RAPP uses iMeet Central to crowdsource, inviting their internal users to help solve problems and generate ideas. With offices around the globe, RAPP’s hive mind is quite an impressive hive.

“We’ll generate the ideas, pick the best ideas and build campaigns and solutions [around them],” director of program management Suellen Anderson told us.


One big, happy, geographically dispersed family

It can be a challenge enough to foster a thriving and collaborative company culture in a single office; the challenge deepens as you add multiple offices, disparate time zones, remote and contract workers, and branches of the company that never interact with the other branches.

CareerBuilder has hundreds of partner sales reps and managers working in a variety of local markets. iMeet Central offers a way for these employees to share information and build relationships with colleagues who otherwise may have been out of sight, out of mind.

Sharing knowledge through iMeet Central workspaces also cuts out the middleman and reduces inefficiency.

“The best thing is that all of the inside sales representatives have access to the products and files,” senior sales consultant Julie Holt told us. “I used to have to look them up first and forward them.”

Read the full CareerBuilder case study

In a presentation at a previous Collabosphere, Pinkberry detailed how iMeet Central helped their expanding number of stores connect across the geographical divide. They demonstrated a number of fun ways to encourage contributions and build morale, reinforcing that each local team member was part of a much larger global picture. iMeet Central also helped support a shift from one-way communication to two-way communication, giving corporate headquarters a better way to hear from local stores, in addition to giving those stores an easy, transparent way of communicating and learning from one another.

Post by Adam McKibbin

Adam McKibbin is the content marketing manager for iMeet Central. His writing has been featured in Adweek, the Chicago Tribune and The Nation, and he’s produced content for some of the leading tech brands on the Fortune 500.