Case study: FleishmanHillard

Powerhouse agency FleishmanHillard needed a new way of doing its day-to-day business. With communication and collaboration largely happening across email chains, Excel spreadsheets and Word documents, too many opportunities for inefficiencies arose in the everyday workflow. The symptoms may sound familiar: lack of version control, lack of accountability and a knowledge management process that was too work-intensive to be sustainable.

After investigating numerous options only to be disappointed by a lack of features or a lack of security, Meredith Bradshaw (senior vice president, digital) and Brandi Friel (senior vice president, creative integration) decided that iMeet Central was the best solution.

A year after implementing iMeet Central, Bradshaw and Friel’s team had doubled revenue while only increasing team size 20-30 percent.

“We attributed a good bit of our success to iMeet Central,” says Friel. “I think it’s a huge factor in the revenue growth of this department, absolutely.”

How can collaboration make such a dramatic difference?

Read the full case study to learn:

  • How improved workflow impacts agency revenue
  • How iMeet Central’s reporting can become an essential piece of your production meetings
  • How iMeet Central makes life easier for on-the-go creatives
  • How FleishmanHillard quickly drove user adoption
Post by Adam McKibbin

Adam McKibbin is the content marketing manager for iMeet Central. His writing has been featured in Adweek, the Chicago Tribune and The Nation, and he’s produced content for some of the leading tech brands on the Fortune 500.