Data informs marketing activity like never before, and that’s a good thing.
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Data informs marketing activity like never before, and that’s a good thing.
The Department of Homeland Security took advantage of Cybersecurity Awareness Month to encourage both businesses and end users to improve their security hygiene.
Today’s brand flop can be tomorrow’s nostalgic ribbing, if you play your cards right. Pepsi had a good laugh about reintroducing Crystal Pepsi, after all.
In 2015, we kicked off a new Collabosphere tradition that is sure to remain a staple of the event: our annual Customer Awards.
After a great year in Texas, Collabosphere made its triumphant return to Hollywood for the sixth installment of our annual event on all things collaboration.
In a startup culture, employees know that the entire company can change overnight. A new merger or a massive change in direction could just be another Monday at the office.
Working long hours—sometimes during the weekends—seems to be the norm for many advertising and marketing agencies. [tweet_dis]Only 11 percent of marketers do not exceed their contracted work hours[/tweet_dis], according to a survey from Marketing Week.
Bringing Lean and Agile practices into project management helps PMs break up monolithic tasks and take a more active role in delivering success, not just reporting milestones and budgets.
If agencies want to keep their best employees, they need to fix the major reason why people leave—the lack of a clear path to career advancement. High employee turnover rates are plaguing the ad industry. Many employees are not just leaving a specific agency, but leaving advertising altogether.
As a marketing leader, you are responsible for guiding your direct reports, but also keeping your clients cool, calm, and collected; they are putting their trust in you and your team to deliver the goods.