When it’s time to deliver the news, there’s no room for business-as-usual bottlenecks or inefficiencies in review-and-approval.
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When it’s time to deliver the news, there’s no room for business-as-usual bottlenecks or inefficiencies in review-and-approval.
Single Grain’s senior director of content Suzanne Baran talks about breaking out of silos, improving workflow and boosting collaboration with clients.
How does Central Desktop help agencies keep up with evolving client demands?
A little collaborative foresight could have helped prevent these epic advertising fails and shark-jumping attempts to hop on trends.
Steve Hall consults a few ad agency Davids to pick up some tricks on taking down Goliath.
For marketers, video is increasingly less expensive to produce and the ROI garnered from implementing video more than pays for itself several times over.
Agencies are hard-pressed to create, organize and maintain a targeted new business process.
In the age of earned media and data-driven marketing, have statues outlived their usefulness?
Steve Hall considers the processes behind breakout campaigns like Oreo’s Dunk in the Dark.
Change is coming to your workplace. Whether you’re in the C-suite or working freelance from your couch, your role is evolving.