Brand management is a flourishing field. In the US alone, the broad category of advertising, promotions, and marketing managers is expected to grow 9% over the 10-year period through 2024
Pitches are a necessary part of the business cycle, but they’re becoming a grind. With so many special projects, boutiques, and emerging channels, agencies and brands alike can become locked in a perpetual cycle of proposals and evaluations.
Potentially uncool opinion: I like business conferences. I don’t attend them that often—possibly in itself the key to my cheerfulness about them—but when I do, I usually find value, both personally and professionally.
As part of an ongoing series, we’re reaching out to agencies, marketers and marketing consulting firms to get their insights on collaboration.
Is social media now just another battleground between sales and marketing? It shouldn’t be. Together, sales and marketing can focus serious strengths on social prospects.
For marketers, the corporate ladder traditionally is missing a rung or two. Climb to the lofty heights of CMO-dom, sure. Oversee a billion-dollar marketing budget, no problem. But run the whole show? That was best left to the masters of finance, operations and business development.
Attribution is the delicate blend of art and science that credits a marketing conversion to the various inputs and stimuli that prompted a target to take action. However, the basket of castoff crafter’s yarn in your average thrift store has fewer tangles than today’s typical customer journey.
Data-driven content tends to outperform traditional marketing. Here are five noteworthy examples to inspire your next campaign.
Tomorrow’s CMOs can’t predict which channels and media will be most relevant, but they do need to be ready to keep what works and jettison the rest.
From pizza to rent-a-brain, the old markets are being reshaped by new ideas. Here’s how digital disruption is affecting these harder-to-crack industries.