Clients sometimes sabotage their own success. When they reject thoughtfully crafted deliverables or hesitate to pursue bigger projects, they impact an agency’s billings and may unintentionally hinder their own progress, victims of their own indecision.
Here are five key questions to answer before making the case for a new solution.
Let’s talk about doing things a little differently in 2013. Specifically: how can we work smarter? How can we work better together?
In the beginning of your career, you have to start somewhere—which means you have to get your hands a little dirty with a little thing called experience. While you’re obtaining that experience, making a faux pas or two is par for the course. While no one is perfect, there are a few things newbie marketers […]
The robots are here, and they’re making buying decisions for your customers. People let Google Shopping tell them where to buy. They let Alexa and Pandora pick their music for them. They let algorithms rebalance their mutual funds and ETFs. Marketers have been so focused on the potential of artificial intelligence (AI) as a sell-side […]
Should project managers lead the way in establishing a culture of transparency, consistency, and plain dealing? Only if they don’t mind being branded “so 2016.” If we are, in fact, at the dawn of a post-fact era, it’s time for project managers to adapt. We turn to one of America’s foremost philosophical minds, Mark Twain, […]
Technology has made the workplace much more complex. In a small office, the onslaught of technology and the need to keep pace has made it necessary to outsource at least some IT functions. According to recent research conducted by IDG, a quarter of IT workload is now outsourced, compared to 18 percent two years ago. […]
Communication is a skill marketers must master to thrive in the game. After all, learning about client’s needs, receiving feedback and delivering a viable project are all of these things take skilled communication. While most of us focus on how we communicate with clients, it’s equally important, if not more, to hone the communication skills […]
Earlier this month, Celine Roque looked at 15 books that will inspire innovation. Now, for bookworms still filling out their 2017 reading challenges, or for anyone in search of a book that will actually impact their day-to-day, here are some of our favorite, mostly-new books on the topics of productivity and collaboration.
You may not hear this every day from a tech-centric B2B blog, but… it’s an interesting time to be in the drug business.