Future of the workplace: why you need to change
Change or die. That powerful reminder is driving our new series of ebooks on the future of the workplace. Whether you’re a humble startup in a garage or a Fortune 500 company with a stranglehold on market share, failure to anticipate trends and adapt new technology will, at best, keep you from achieving your full potential. Most likely, it will cause even more serious repercussions.
We separated our first ebook in the series into three editions.
Why you need to change the way you work: agency edition considers:
- the crumbling AOR model
- how agencies can build deeper relationships with clients while trying to end the fickle cycle of continuous churn
- how the transition to digital affects agency w0rk processes
- how agency consolidation is impacting collaboration
- reasons clients take their business elsewhere
- the dark side of email and FTP
- how a collaboration solution can slice software licensing costs
Why you need to change the way you work: marketers edition tackles:
- modernizing the internal marketing department
- using SaaS and cloud solutions as difference makers in landing big sales
- integrating marketing and IT departments
- the fragile relationship between brands and agencies
- the dark side of email and FTP
- how Sesame Workshop collaborates and communicates in the cloud
- how a collaboration solution can slice software licensing costs
Why you need to change the way you work: enterprise edition digs into:
- how to close the gap between your company’s vision and its execution
- avoiding inefficiency as your business grows
- the dark side of email and FTP
- how CareerBuilder manages communications with its 100s of sales reps
- how a collaboration solution can slice software licensing costs
In upcoming ebooks, we’ll be considering how changes in work process will impact specific roles and departments, from CMOs, CIOs and CEOs to specialists, creatives and remote or freelance teams. We’ll also be dishing out lots of advice on working smarter, improving productivity and boosting collaboration.
Post by Adam McKibbin
Adam McKibbin is the content marketing manager for iMeet Central. His writing has been featured in Adweek, the Chicago Tribune and The Nation, and he’s produced content for some of the leading tech brands on the Fortune 500.
