Collabosphere 2013 session videos
We learned, we laughed, we walked the red carpet and mingled with an angel… but now the curtain has closed on this year’s Collabosphere. Thank you to everyone who attended and participated.
If you’d like to revisit your favorite session or catch up with a session you missed, please see the list of videos below. We will also make slide decks available in the days to come and will be posting a number of Collabosphere-inspired blog posts.
Collabosphere welcome by Central Desktop CEO Isaac Garcia
Isaac Garcia kicks off Collabosphere 2013 with a review of the past year and a look ahead to the future of collaboration.
Keynote address: Jacob Morgan, “The Future of Work”
Best-selling author (The Collaborative Organization) and collaboration expert Jacob Morgan shares revolutionary insights into the future of work in the next 5-10 years.
How to build the perfect workspace
Shannon Bain, a UX expert with over 10 years experience building functional and attractive technology solutions, provides the keys to unlocking the perfect workspace design for your organization.
AGENCY + MARKETER TRACK
Case study: Javelin Marketing Group
The “big idea” and “profitable” are often at odds with one another; streamlining and centralizing internal and external communications and project efforts is an even more far-fetched dream. Mike Radigan, senior vice president of digital & technology — a.k.a. chief digital evangelist — at Javelin Marketing Group, discusses how Javelin built a streamlined platform empowering the agency’s talented team of engineers, storytellers, econometric modelers and project managers to make their lives easier and deliver on big ideas that are profitable.
Live tour: Engauge
Mark Unrein shares an in-depth look into his agency’s journey with Central Desktop, including planning, implementation and workflow. Most importantly, he reviews specific strategies and tactics for increasing user adoption across multiple departments and offices. The session includes prepared material, a live tour of Engauge’s Central Desktop account (including intranet setup) and open Q+A.
CMO vs. CIO: The future of marketing + IT
Just a few years ago, the idea of the CMO and CIO roles merging would have been unthinkable. With the rise of cloud-based services – like collaboration – these two roles are on a collision course. Carol Mayer, Rapid7 CMO, and Jay Leader, Rapid7 CIO, debate the challenges and opportunities this shift brings about, points of contention between the roles, and steps for bringing the two groups together to work collaboratively.
State of the agency-brand relationship
The agency-client relationship continues to evolve. Clients are demanding more from their agency partners than ever before, whether it is more sophisticated analytics on campaign success or improved communication platforms to collaborate. What are these changing expectations? What is the impact on the agency-brand relationship? Anne Marie Schiller, Suellen Anderson and Mack Embry from worldwide ad agency RAPP share Central Desktop’s role in this changing landscape and how they are adapting.
Panel Island: agency edition
Speakers compete to remain on stage in a heated Q+A face-off where the audience decides who has the best answers. Topics include collaboration challenges, the move to digital and more. Featuring Frank Nardi (Print Art), Jason Greenawalt (MGS Communications) and Sharon Roux (The Summit Group).
Making it stick: how to get teams to really love the system
Building a powerful system configuration is key to boosting initial user adoption. Maintaining the quality of your platform is an equally important and challenging feat. Join governance experts Mike Christopher and Karen Hilton of ScottMadden, Inc. as they share their proven tips and tricks on successfully increasing the value of their Central Desktop platform through regular in-depth user feedback, data-cleansing practices, configuration updates, ongoing training and much more.
Case study: Pinkberry
In 2005, Pinkberry began a quest to reinvigorate frozen yogurt with a new recipe boasting a refreshing, tart taste. Today, with almost 250 stores across 26 states and 19 countries, this swirly goodness provider’s fast expansion demanded additional tools to effectively support entrepreneurial partners through the store opening process. Join Mandi Besancon, field training manager, and Zojer Bowers, support analyst, as they dish out Pinkberry’s use of Central Desktop to bring new store locations, product and flavor launches to eager yogurt-loving customers worldwide.
Panel Island: enterprise edition
Speakers compete to remain on stage in a heated Q+A face-off where the audience decides who has the best answers. Topics include collaboration challenges, the future of work, consumerization of IT, the cloud and more. Featuring Greg Marchini (IEEE), Martha Hernandez (University of Southern California), Jason Diehl (CBS On-Air Promotions) and Kathy Rakosky (Alexander’s Mobility Services).