Check out this clever way to introduce Central Desktop

One of the big perks of working with so many creative customers: seeing all the amazing work they produce on a daily basis. Take our friends at FleishmanHillard. Last month, we had a good laugh over their skewering of business jargon. Now we’re all oohing and aahing over an internal campaign that hits even closer to home: their Hollywood-ized “Coming Soon” promotion for their upcoming Central Desktop implementation, which they’ve dubbed “FHub.”

Behold the eye-grabbing posters that have popped up around the Toronto office, letting the collaboration champions of tomorrow know that a blockbuster is on its way. Like any masterful story, we have our share of dastardly antagonists, like The Timeline and The Budget.

Spreading awareness and explaining the reasons behind a change in process will typically go a long way toward a successful rollout – and this is a fun example of doing just that. Team members also received snazzy playing cards featuring the characters and additional information. Bravo to “directors” Jacob Porpossian and Helene Larochelle; when the Oscars roll around, you will have our vote.

It turns out this production is a sequel of sorts, as we’ve already seen some great results in other FH offices. Check out our FleishmanHillard case study to see how Central Desktop is helping solve workflow challenges and boost revenue growth.

(Click individual images for full-size)

FHub6 FHub5 FHub4 FHub3 FHub2 FHub1

Adam McKibbin
Post by Adam McKibbin

Adam McKibbin is the content marketing manager for iMeet Central. His writing has been featured in Adweek, the Chicago Tribune and The Nation, and he’s produced content for some of the leading tech brands on the Fortune 500.

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