In the world of ad agencies, T-shaped talent has been hailed as a miracle cure. Is it all it’s cracked up to be? And how you can attract these candidates – and then keep them around?
In the world of ad agencies, T-shaped talent has been hailed as a miracle cure. Is it all it’s cracked up to be? And how you can attract these candidates – and then keep them around?
Are you dealing with an outlaw client who’s constantly kicking up dust, raising a ruckus and leaving calamity in his or her wake? You’re not alone.
As part of our “Panel Island” discussion at this year’s Collabosphere, we asked four experts to talk about the greatest challenge facing their agency right now.
Agency experts discuss new client demands, the shift in marketing dollars and the evolving meaning of ROI.
Traffic managers in ad agencies give their perspective on how collaboration plays a role in the creative process and what sort of procedures they have put in place to make work flow smoothly.
With the proliferation of online and social media, coupled with increasing partnerships with outside entities, keeping things on track and in the right department’s hands at all times has placed increased importance on the traffic management role.
Over the years, the integration versus unbundling debate has raged on within the advertising industry. One side would argue it’s best to have all necessary expertise under one roof. Others would argue it’s best to create or partner with entities that offer specialized focus. The integration camp would claim their approach provides for better collaboration. The […]
Nothing loses an agency client faster than inefficient process and the frustration it causes a client. Not even Cannes-winning work can keep a client if the agency can’t manage the relationship properly. Here are seven tips you can put to use right now to ensure your agency is serving your clients swiftly, effectively and efficiently.
With (now denied) rumors swirling about the advertising industry that giant advertising holding company Publicis Groupe would swallow up Interpublic Group, the notion of agency consolidation has become almost comical. It wasn’t so long ago that independent advertising agencies ruled the industry. Today behemoths like Publicis, MDC, Interpublic, Publicis WPP and Omnicom now control the […]
Guest post from Steve Hall When I was working for a high tech and B2B ad agency that was experiencing growing pains caused by the transformation from small to mid-sized to large, I developed a traffic and production management system using a Mac and FileMaker Pro. Prior to that system, there were nothing more than […]
