Steve Hall looks at forward-thinking agencies.
Steve Hall looks at forward-thinking agencies.
Too much reliance on data can harm creativity, but big data offers some real benefits to marketers who can find the middle ground.
Dr. Tomas Chamorro-Premuzic’s recent HBR post on managing creatives provoked a major backlash. Was it really that bad?
Big Data can be harmful or beneficial to marketers and agency creatives crafting campaigns. How can you best leverage data without sacrificing creativity?
In my experience of sitting on both sides of the agency relationship, I believe the reason clients leave is rooted in communication.
A new article blames the impersonal nature of email and texting for agency-client communication breakdowns.
Does the future belong to the jack-of-all-trades? Or will specialists continue to find spots to shine?
Lean on an agency’s expertise for your social media program? Or keep your social business under your own roof? Adrants’ Steve Hall considers the two sides.
To create a healthy agency-client relationship, you have to truly understand not only what your client needs but why they need it.
What can an ad agency do to foster a deeper relationship with its clients and, perhaps, end the fickle cycle of continuous churn? One such agency thinks it has the answer.
