Single Grain’s senior director of content Suzanne Baran talks about breaking out of silos, improving workflow and boosting collaboration with clients.
What do creatives need from AEs in order to create the stellar work everyone wants?
How to improve collaboration? Steve Hall hears advice from the agency trenches.
How does Central Desktop help agencies keep up with evolving client demands?
A little collaborative foresight could have helped prevent these epic advertising fails and shark-jumping attempts to hop on trends.
Steve Hall consults a few ad agency Davids to pick up some tricks on taking down Goliath.
Agencies are hard-pressed to create, organize and maintain a targeted new business process.
In the age of earned media and data-driven marketing, have statues outlived their usefulness?
New business is both the lifeblood of an agency and its biggest nightmare.
Steve Hall considers the processes behind breakout campaigns like Oreo’s Dunk in the Dark.