Business dress: you are what you wear
You may not be able to judge a book by its cover, but when it comes to our colleagues, we certainly make a valiant effort to do so. Specifically, in a sad statement about our evolution from middle schooler to cube farmer, a plethora of research shows that we are quick to judge our coworkers based on how they look.
For example, researchers recently found that men wearing tailor-made suits were assumed to be more confident, successful, flexible, and higher earning than those wearing an off-the-rack version. And these are guys in suits! What might your colleagues think of your “vintage” Coachella T-shirt or “dressy” flip-flops?
While factors like a coworker’s age and overall work environment influence their perceptions, a 2013 study conducted by the York College Center of Professional Excellence found that an appearance deemed unprofessional might have a negative effect on your career. The study, which surveyed 401 human resource professionals, states the findings pretty emphatically:
“The importance of proper appearance cannot be emphasized enough. When rating the impact of attire and appearance on likelihood of being hired, 80.6 percent of the respondents give a rating of either 4 or 5, great impact.
The influence of attire and appearance goes beyond the hiring process. It has an impact on the perception of one’s competence. Using the same rating scale, respondents rated the impact of appearance on their perception of an employee’s ability to perform their job requirements. Over half (56.9 percent) assign a rating of 4 or 5, great impact.”
The report does indicate a generational difference when it comes to weighing the importance of appearance, however, so the trick is figuring out what “proper attire” means in your particular workplace. What flies at a start-up run by a 27-year-old will probably be very different from what’s expected at a decades-old law firm.
But dressing for success in a way that makes sense for your workplace is not just good for your rep, it’s good for your self-perception. At least one study found that feeling fashionably on par with peers affects performance, basically because we connect better with people who we identify with clothing-wise.
Research also shows we are not immune to our own critical eye, and what we wear can influence how we work. For example, a Northwestern study found that the symbolic meaning of clothing (in this case, a lab coat) may affect your ability to pay attention. And while dressing like Dr. Bunsen Honeydew for your job at a title company may not inspire you to work harder, starting the day wearing your “quitters” may zap your motivation.
In a perfect professional world, we’d all be judged based on accomplishments rather than appearance. But whether or not it’s fair, or middle school-esque, our coworkers and employers do make assessments about our abilities based on how we look. And some experts, like Jennifer Baumgartner, author of You Are What You Wear: What Your Clothes Reveal About You, believe that our clothing actually does say something about our priorities and who we are.
Of course, how you dress is completely up to you. But bear this Monster survey in mind before thwap-thwapping your (presumably well-manicured) flip-flopped feet into the office. Sweltering heat or not, 77 percent of the more than 10,000 respondents said they were unprofessional. Were they just reacting like catty tweens, or making a reasonable judgment?