Communication is a skill marketers must master to thrive in the game. After all, learning about client’s needs, receiving feedback and delivering a viable project are all of these things take skilled communication. While most of us focus on how we communicate with clients, it’s equally important, if not more, to hone the communication skills […]
Keeping up with the latest marketing and tech trends is a challenge for businesses of all sizes. Project managers, C-suite executives, IT pros and creatives all require regular access to ideas that will drive innovation.
We love talking about the hottest and most exciting opportunities in marketing. But for some occupations, the window is closing.
Data informs marketing activity like never before, and that’s a good thing.
Some marketers are rock stars on their own. Others? Well… they get by with a little help with their friends (much to their coworkers’ chagrin).
Just a generation ago, most of the really serious data-driven marketing work was still in the hands of elite brands and companies with a dedicated direct sales model.
For years, the division between marketing and IT departments has been held up as an example of the old way of doing business: rigid silos, all housing information to be doled out on a strict need-to-know basis.
Our favorite part of Collabosphere every year is getting to spend quality time with our customers, and we feel particularly lucky when customers rock the stage. This year, Norwegian Cruise Line’s Leah McKenney gave a great presentation on the impact iMeet Central is making on the organization’s project management initiatives.
“Who is the customer?” It was once a revolutionary question. Marketing leaders could chart a successful course for years based on a compelling and pithy answer. But in fast-shifting marketplaces, a stale answer to this question means budgets can be wasted chasing people who are no longer interested in the brand, are already loyal customers, […]
Data-driven content tends to outperform traditional marketing. Here are five noteworthy examples to inspire your next campaign.