Posts tagged ‘CMO‘

Attribution is the delicate blend of art and science that credits a marketing conversion to the various inputs and stimuli that prompted a target to take action. However, the basket of castoff crafter’s yarn in your average thrift store has fewer tangles than today’s typical customer journey.

Social media has its tendrils in every market and buyer journey, from the most ephemeral consumer goods to complex sales of business services. It’s so entrenched that the Content Marketing Institute considers “social media whiz” one of the five distinct CMO candidates of the future.

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