Archive for the ‘Marketing’ category

The robots are here, and they’re making buying decisions for your customers. People let Google Shopping tell them where to buy. They let Alexa and Pandora pick their music for them. They let algorithms rebalance their mutual funds and ETFs. Marketers have been so focused on the potential of artificial intelligence (AI) as a sell-side […]

Communication is a skill marketers must master to thrive in the game. After all, learning about client’s needs, receiving feedback and delivering a viable project are all of these things take skilled communication. While most of us focus on how we communicate with clients, it’s equally important, if not more, to hone the communication skills […]

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